Everything You Ever Wanted to Know About Evening at the Expo

BlogHer Original Post

Apple Watches as hot door prizes, cute animals, free food, opportunities to network with brands who want to work with you with no distractions pulling you in many different directions: It must be Evening at the Expo at #BlogHer15: Experts Among Us. On Thursday July 16 from 6-8PM, we're dedicating two hours for you to take your first lap around our two-floor Expo Hall and meet and greet our sponsors.

Evening at the Expo at #BlogHer15

Evening at the Expo takes place after our just-announced special keynote on Thursday afternoon , featuring an appearance by two of the co-founders of #BlackLivesMatter, Opal Tometi and Patrisse Cullors, along with Melinda Gates, Essence editor-in-chief Vanessa De Luca and Public Radio International CEO Alisa Miller, and right before our community parties kick off.

We announced a lot of cool sponsor activities last week, so there's a lot of special sparkle happening at the Evening at the Expo that won't be happening on Friday and Saturday?

Special One-Night-Only Door Prizes!

We start with a few amazing door prizes that you can only win on Thursday night: We will be giving away three Apple Watches, and a grand prize of $1,000 cash.

Uh huh. You don't know which you want more, do you? 

Here's how it works:

  1. You'll drop your business card with the nice volunteer holding a fishbowl (or hat or some such container) on your way into either floor of the expo hall. Yes, you can drop it on each floor.
  2. At 7:30PM, listen for our announcements of the winners over a global PA system on both expo floors! We will also share on social.
  3. You will need to skedaddle to the SheKnows Media booth to collect your prize by 8PM.
  4. You MUST be present and pick up your prize in person to win. Squeeing not required, but encouraged.

Besides our general door prizes, many other sponsors, including Baskin Robbins, gameit, Garden of LifeGoGo Squeeze, and Netgear, will be giving away prizes on Thursday evening, too.

Snacks!

You'll savor delicious treats from sponsors like Canadian Lentils, Modern Table, Dunkin Donuts, and Good Health Snacks, AND we'll be hosting a spread for attendees of Evening at the Expo ourselves. Making a meal at the Expo? Not uncommon.

Suite Fun

In addition to the Expo, we'll have Amazon.com and Sears Connected Solutions up in their Suites on the 44th floor, hosting our attendees during Evening at the Expo. They'll have exclusive giveaways of cool stuff like headphones and Rokus, and Sears is actually giving *everyone* who tweets from the suite a pretty handy kitchen appliance! And of course the suite fun continues into the night, with the community parties in the suites from 8 to 11PM.

Cute Overload!

Yes, you will have the chance to play with some adorable cats and dogs at the ASPCAPets Add Life, and Rover.com booths.

Last but not least: Time to Strategize!

The best part of Evening at the Expo is knowing there are two more days to follow. Make your laps, get a first look at all of our sponsors, and take part in the special activities they have planned for that night. As you scope everything out, you can mentally bookmark the folks you want to re-visit later in the conference for more in-depth conversation and connection. You can mark them as Favorites in the conference mobile app, and keep track of them that way. (Download the app here, if you haven't already.)

My recommendation: Once you've bookmarked those favorites—especially if they are brands with which you'd like to work—make sure to do your research, and come back to them sounding savvy and on point. 

Evening at the Expo at #BlogHer15

Okay, now that I have your attention, just a couple of other housekeeping notes:

Note the Expo Hall's Hours and mark your calendar:

  • Thursday, July 16: 6-8PM
  • Friday:10:30AM-1:00PM and 2-4:30PM*
  • Saturday: 10:30AM-12:30PM and 2-4:30PM*

* Sponsors may schedule individual appointments during off hours on Friday/Saturday, but the hall itself will not be generally open.

A Note About "Official Events":

Two years ago, I wrote this post , which highlighted a very real issue we (and many other conference organizers in our space) face: Unofficial events, otherwise known as "outboard" events, otherwise known as a parasitic business practice. That post explains exactly why the price for bloggers and social media influencers to attend #BlogHer15 is so low: Because our official sponsors foot more than half the bill to host you, so your conference ticket only costs less than half as much as it otherwise would. Our sponsors are our partners, but more than that: They're the ones who support the entire community. By being a #BlogHer15 official sponsor they help every single attendee, and we cannot thank them enough.

So take a minute and look for the #BlogHer15 logo or words about being an "official" sponsor—and then thank them, if you feel so moved.

Brands, agencies, bloggers, influencers, publishers, bloggers, winners, photographers, media companies ... we're all one big, healthy ecosystem, and we all come together Thursday night 6-8PM at Evening at the Expo!

Can't wait to see you all!

And yes. tickets are still available right here.

Elisa Camahort Page
BlogHer Co-founder
elisa.camahortpage@sheknows.com
My BlogHer profile truly shows you everything I do online...Check it out!!

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